Put intent into action.
Paid media shaped around your audience and your ambition. Google, Meta, TikTok and the platforms that fit your brief, with strategy, creative and performance working together.
Media with intent.
An effective campaign connects the audience, the message and the experience after the click. We develop that plan around your commercial priorities, then manage it against an agreed budget and a clear definition of success.
Paid search, social, video and display each have a role. We choose the mix around where your audience discovers, considers and buys, then review platform performance alongside enquiries and sales in your CRM. The next investment decision starts with that fuller picture.
The work.
Media strategy
Channel selection, audience research, campaign architecture and a measurement plan grounded in your goals.
Campaign creative
Ad copy and creative direction shaped for each platform, with a clear connection to your offer.
Daily management
Spend, delivery, audiences and creative performance reviewed every business day, with refinements informed by the results.
Conversion measurement
Calls, forms and bookings tracked and checked against your CRM so lead quality informs the picture.
Landing-page direction
Recommendations and scoped improvements that carry the campaign message through to conversion.
Performance reporting
A monthly account of spend, leads, sales and the next priorities. Budget increases always require your approval.
Your account. Clear terms.
These commitments apply across the advertising platforms in your media plan.
Account ownership and billing
You own your advertising accounts and authorise artiphase's access through each platform's account-management tools. Media spend is paid directly to the advertising platforms. Our fee covers our services; advertising is never marked up or resold.
Performance and reporting
We review performance and cost data each business day using platform reporting tools and available API integrations. Your monthly report reconciles those figures with enquiries and sales in your CRM.
Campaign management and budget control
We use platform tools and, where connected, our internal software to build and manage campaigns, ad groups or their equivalents, and ads. This includes relevant audience and keyword research, budgets, bids and campaign status, including pausing, across the campaign types we manage. Changes are made by artiphase within limits agreed with you in writing. The software does not independently change budgets; anything approaching or exceeding an agreed limit is flagged for a person to review.
Data handling and accountability
Account data retained in our reporting database is stored separately for each client in Canada and used only for that client's reporting and attribution. Every change made by artiphase is recorded. Our internal tools are used exclusively by artiphase and are not sold, shown or offered to third parties. These commitments are reflected in your scope of work and our privacy policy.
Where it fits.
For businesses investing in acquisition, launching an offer or improving the return on an established account. We assess the path from ad to sale, including the tracking and CRM connections needed to evaluate performance.
From brief to delivery.
Define the opportunity
Agree the audience, offer, investment and outcomes that will guide the account.
Build for launch
Prepare campaigns, tracking and landing-page recommendations for your review.
Manage performance
Review daily, test deliberately and refine within the agreed budget.
Direct the next move
Use the monthly performance review to decide what to develop, adjust or retire.
Before we begin.
Which platforms do you cover?
Google Ads, Meta across Facebook and Instagram, TikTok and other advertising platforms selected for your audience and objectives. We recommend the mix around the brief; every engagement has an agreed channel plan.
How are media spend and fees handled?
You pay the advertising platforms directly from your own accounts. artiphase's management fee is set out separately in your scope. Media spend is never marked up or resold.
Who controls the budget?
You approve the budget in writing. We manage within those limits and request approval before any increase. Spend approaching an agreed limit is flagged for review.
How do you recommend an investment level?
We consider your goals, market, conversion economics and capacity. The recommended budget and management fee are presented before campaigns launch.
How do you assess performance?
We review spend, leads, cost per lead and sales alongside CRM records. The monthly report explains performance and the decisions it informs.
A connected approach.
Make the next click count.
Bring us your objectives, your current account or a new brief. We'll shape a media plan around the opportunity.
- 30-minute introduction
- Scope agreed before work begins
- Client-owned accounts